Meet Folkcharm, a sustainable Thai clothing MSME preserving authentic rural craftsmanship through slow fashion, ethical work, and circular practices that care for our planet—while empowering local craftsmen by increasing the value of their handmade work and creating fair, meaningful livelihoods. With support from the ASEAN SOAR Together Programme, Folkcharm leveled up its digital and marketing skills, grew its social media presence, and unlocked a significant boost in online sales—showing that s