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（4ページ目）｢サブスク｣が我々の生活に根付き､音楽や映画の楽しみ方だけでなく､コンテンツがヒットする仕組みまでも大きく変化しています。消費行動を変革した今､アルゴリズムが導く新たなヒットの波に企業も個人もどう向き合うべきなのでしょうか。

1999年、ブロックバスターは家庭向けエンターテインメントの支配的勢力であり、各店舗には最大1万本のVHSとDVDタイトルが並んでいた。それから10年も経たないうちに、ネットフリックスがデジタルストリーミングによってこのモデルを時代遅れにし ...