This article offers an overview of how marketing drives business performance by explaining the theories of buyer behaviour, the ways that marketing can influence that behaviour and how advertising ...
Marketing research and customer information provide critical input to the planning and development of a company’s marketing strategy. The marketing concept can be implemented more effectively when ...
On this page you find an overview of the modules. Detailed descriptions and practical information for each module are available on their respective module pages. This foundation module provides an ...
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