A mission statement may change slightly over time, but it should always tie back on your core company values, customer needs, and vision for growth. A good mission statement will clearly state purpose ...

Opinions expressed by Entrepreneur contributors are their own. When the Walt Disney Co. was created in 1923, it had a simple vision. The company wanted to be the “world’s leading producers and ...

If you had to answer this question today, could you? If not, you’re in the same boat as most of the population. There’s no specific time or age in which we as humans magically come to know ourselves.

Having an inspiring and attainable vision statement for your company is one of the most important ways to motivate the entire staff's progress toward attaining particular goals. When you are starting ...

What does your mission statement say? Is it poignant? Or does it leave you wondering, “What am I supposed to do with that?” Creating a customer-centric vision statement to guide new and veteran ...

Over the years, I’ve observed complete bewilderment over two of the fundamental features of a company’s culture: its vision statement versus its mission statement. In browsing explanations from ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Opinions expressed by Entrepreneur contributors are their own. Vision statements get a bad rap for a couple of reasons. First, they’re ill-defined by people who confuse vision with a strategy. Second, ...

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