Companies often think they have a sales or marketing problem or a need to add a new product feature when they have a user experience problem. The product, service or technology isn’t easy to use, ...

Recently AirCanada was found liable for the inaccurate information that its AI chatbot provided which included a bereavement policy that did not exist. While the case did not cost AirCanada much in ...

Usability evaluation and testing constitute a critical component in the design and refinement of interactive systems, ensuring that products are not only functional but also intuitive and efficient ...

The ongoing AI boom is transforming the online user experience (UX) at a rapid pace, and the development of automation technology is redefining usability testing. The global AI-enabled testing market ...