For years, Search Engine Optimization (SEO) has been the go-to strategy for businesses to increase their visibility online. It focused on ranking higher in search results, driving more clicks, and ...

AI Overviews and zero-click search are changing how people find information and how brands get discovered. As search shifts from links to answers, one question keeps coming up: What happens to SEO?

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

As AI-powered conversation engines like ChatGPT, Claude and Gemini rapidly change how audiences discover and consume information, organizations must adapt their content strategies to keep up. Adopting ...

SEO will never go extinct, but it is entering a new evolutionary phase. As generative AI search engines reshape how people discover information, the definition of SEO needs to include optimizing for ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

Lin started his project to build a search engine from scratch because he believed that search engines were deteriorating due to an increase in search engine optimization (SEO) spam and a decrease in ...