Parallel Power This points to one of the simplest and easiest tricks to help you say things with more impact: Recast the flow of your words into repeating patterns. Create a prime and a follow-up (or ...

“Plop plop, fizz fizz, oh what a relief it is.” You might have thought that only the pill that goes with that jingle creates relief. But science suggests the jingle’s wording itself elicits relief.