Research continues to indicate how imperative it is for us to start protecting our memory earlier in life. But when it comes to implicit vs. explicit memory, what’s the difference? Why are they ...

Research continues to indicate how imperative it is for us to start protecting our memory earlier in life. But when it comes to implicit vs. explicit memory, what’s the difference? Why are they ...

There is a view that the results of market research are skewed because people respond using their rational, explicit memory when most decision-making is implicit and instinctive. So how is traditional ...

TWO RECENT BOOKS HAVE reviewed research into measuring advertising effectiveness (1,2). Neither book mentions the effect of implicit (or unconscious) memory. To a researcher working in the field of ...

Procedural memory is a form of long-term memory that enables people to learn and execute tasks. It has been described as a kind of implicit memory: Unlike when a person recalls facts or images, ...