Complementing gamification is nudge theory, the behavioral economics framework developed by Richard Thaler and Cass Sunstein ...

Gamification is used in industries and businesses around the world to help improve motivation, results, and other important factors. When executed well, it not only helps improve an individual’s ...

I have created various gamification design frameworks over the years and this is the latest. It consists of three main phases; Define, Design / Build and Refine. Each phase contains iterative steps to ...

When Nick Pelling coined the word “gamification” way back in 2002, little would he have realized the significant role it would play in transforming organizations and in driving key business ...

In the last article – Using The Employee Engagement Funnel and Gamification For Business Transformation – we explained the idea of the employee engagement funnel as a representation of employee ...

Do we need a new name for something that is at least two centuries old? Read on to know why ‘gamification’ is going out of style, and what’s today’s game designers are focused on instead. Games and ...

As the retail landscape has become increasingly digital, gamification has evolved from a cool trend to a proven strategy. In fact, a 2023 report estimated the size of the gamification market as more ...