Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow stronger through hands-on work with real ...

Big data analytics in retail enables detecting customer behavior, discovering customer shopping patterns and trends, improving quality of customer service, and achieving better customer retention and ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

In this special guest feature, Craig Soules, Founder & CEO of Natero, discusses how customer analytics helps customer success teams identify improvements to their product, process, and marketing and ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

From the dawn of advertising to today’s digital age, analytics has become the backbone of marketing success. Initially, marketers focused on the impact of print advertisements, but the evolution of ...