Quantzig worked with the client to streamline this complex business framework and identified customer segments which helped the client to build a highly scalable marketing strategy based on customer ...

Often when startup and expansion stage companies first decide to shift part or all of their focus towards the enterprise segments, they only have a handful of enterprise customers who are not well ...

Clients shop at Mr Price in Nairobi. Customer segmentation has become important to the extent of helping managers know the location of an outlet. Photo/FILE Customer segmentation is becoming an ...

The most common challenges facing B2B marketers today is knowing who your customers are, understanding what makes them different, and figuring out how you can get them to convert. Most marketers ...

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

Millions are lost in revenue by UK dealers due to a lack of truly personalised communication with customers. That is the ...