CEO and Founder of BlueTuskr, a full-service digital marketing company for e-commerce sellers, and host of The E-Comm Show podcast. In the fast-paced world of e-commerce, where every click represents ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

Picture this: A shopper scrolls through their mobile phone during lunch break and spots a product in a social post or ad that grabs their attention. They click the link, browse the product details, ...

Think your customer relationship management (CRM) tool is doing it all? You might be able to get even more out of it than you think. Even the best CRM ...