Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

Churn, also known as attrition, is definitely not on any Customer Success Managers’ (CSM’s) most desired ‘Top Ten’ lists. It’s a difficult, albeit optional, stage of a customer lifecycle for both the ...

However, maintaining your relationship with loyal customers can be tricky. These relationships need to be maintained with a consistent and rewarding customer experience. When your customers are happy, ...